The move was aimed at unifying the call centers in Europe and America as all the calls would be transferred to the Unified Call Center in Amman without incurring any extra cost on passenger. People calling from Turkey will not pay more than local calls for the service.

The call center is manned by highly qualified and efficient workers who are proficient in different languages including English, French, Spanish, German and Italian in addition to Arabic and they provide various services including ticket sales.

“This service is provided as part of the airline’s strategic plan,” said Mr. Abdullah Al-Ajhar, EVP Public Relations. “Saudia’s top management wants to improve the quality of service being extended to its valued customers around the world,” he said.

Mr. Al-Ajhar said Saudia wanted to provide a variety of services to passengers and clients through telephone, including reservation, ticket sales and after sales services.

“This plan aims at providing 24-hour services throughout the week and even on holidays,” the EVP said. People will be able to purchase tickets using credit cards. The system can also deal with various currencies including Sterling Pound, Euro, Jordanian dinar, Turkish lira and Saudi riyal, depending on the person who contacts and the destination he wants to travel to.

Mr. Al-Ajhar disclosed plans to establish new call centers in the Gulf countries and North Africa.