The 10 days festival under the title “The Golden Branch”, commencing in 23rd Rabī’ al-Thānī, was officially inaugurated by His Highness Prince Fahad Bin Badur Bin Abdulziz, the governor of Al Jouf region.

SAUDIA actively sponsors a great number of initiatives and events in the Kingdom, clearly reinforce the airline commitment to continuously support the national events which reflect the rich cultural identity of the Kingdom of Saudi Arabia. Supporting the growth of local tourism, Olive Festival has become one of the favorite annual events in Al Jouf, attracting thousands visitors every year with a wide variety of cultural, heritage, and recreational activities.

The Festival is one of sponsorship channels which give SAUDIA onsite brand visibility, allow the airline to engage with its customers as well as offer a chance for the visitors making their way to the eye-catching pavilion of SAUDIA to acquaint themselves with the airline’s latest service, products, and promotions. Distributing gifts and informative brochures, SAUDIA pavilion at the festival site received positive feedback from the visitors during the event.