Airline is the ‘Number One Most Followed Brand in Saudi Arabia’ on Facebook
Saudi Arabian Airlines (SAUDIA), the Kingdom of Saudi Arabia’s national carrier, actively shares news and latest developments within the airline, including images, videos, demonstrations of new products, resulting in a steady increase in engagement with followers over the years, across its multiple social media platforms.
The airline recently surpassed the one million mark on Twitter and has more than five million five hundred thousand fans on Facebook, and over half a million followers on Google+. In addition to Facebook and Twitter, the airline is also active on Instagram, Snapchat, Telegram and YouTube.
With many recent milestones reached last year, including SAUDIA being named the ‘World’s Most Improved Airline 2017’ by Skytrax, and recently named ‘Inflight Airline of the Year’ and winner of the title, ‘Innovation in Commercial Airline Cabins’ by Inflight Middle East, the airline reaching its highest ever passenger count at more than 32 million guests last year; inducting 60 brand new Boeing and Airbus aircraft in its fleet; launching a new mobile app; introducing new destinations; new sports sponsorship agreements, and many more developments shared across its networks.
The result has been an exponential growth in its follower base, making SAUDIA the number one most followed brand on Facebook in the Kingdom of Saudi Arabia, and the 6th most followed airline brand globally.
Commenting on the airline’s growth in social media engagement, Vice President of Corporate Communications Saudi Arabian Airlines, Mr. Abdulrahman Altayeb said: “With many new exciting initiatives taking place within the airline, we are continuously focusing on the guest experience and as a result, have been sharing every new development online so that our guests can view the changes that SAUDIA is implementing,”
Continued Mr. Altayeb: “We value our guests’ views and interactions with SAUDIA’s online channels, and so in addition to sharing news about upcoming destinations, new aircraft and new features being introduced, we also utilize our channels to listen to feedback and monitor for issues and intervene with customer care and support.”
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