The ceremony was held at the King Faisal Hall at the Intercontinental Hotel in Riyadh on 12th December, 2008. The Judges decision was based on Saudi Arabian Airlines distinguishing itself on many levels, including:
1. Aesthetic beauty and attraction
2. Ease of use and perusal
3. Provision of flight information, schedules and rates
4. Comprehensive provision of services electronically
The Ministry of Communication and Information Technology has started organizing the annual Digital Excellence Award in 2005. Its purpose is to concentrate on the inclusion of Arabic content on the internet and the encouragement of initiatives contributing to the enrichment of Arabic content on the internet, in addition to spreading awareness of the existence of such sites to the public in general.