Saudia Partners with Lufthansa City Center International
Connecting Saudia's Premium Products with LCC Agencies Through 2025
Jeddah Saudi Arabia: Tuesday, January 21, 2025:
Saudia, the national flag carrier of Saudi Arabia, announced a strategic partership with Lufthansa City Center International (LCCI), the head office of 300 Lufthansa City Center (LCC) travel agencies in 105 countries outside Germany. The collaboration is designed to enhance travel experiences for international LCC agencies and their global customers worldwide.
This partnership will strengthen Saudia’s presence in key global markets, connecting the airline’s award-winning services with the growing demand worldwide. Through the collaboration, LCC agencies and their clients will benefit from enhanced access to Saudia’s wide network, tailored travel solutions, and seamless connections to Saudi Arabia and beyond.
Arved Von Zur Muhlen, Chief Commercial Officer at Saudia, said: “This partnership reflects Saudia’s unwavering dedication to providing unparalleled travel experiences. By joining forces with LCCI, we are expanding our global reach across 105 markets, enabling guests to experience our award-winning services and explore the dynamic growth of Saudi Arabia as a premier travel destination. This collaboration is a testament to our mission of bringing the world to the Kingdom and showcasing its rich culture and heritage.”
As part of this collaboration, Saudia has selected as the exclusive airline partner for two groundbreaking influencer campaigns to India and Oman. These campaigns highlight Saudia’s premium offerings, showcasing excellence at every stage of the travel journey.
Through this partnership, Saudia reaffirms its position as a global aviation leader, actively contributing to the realization of Saudi Vision 2030. The airline’s mission is to connect the world to the Kingdom, targeting 330 million passengers, 150 million visits, and welcoming 30 million Umrah guests.
Saudia continues to elevate guest experience by offering unparalleled comfort and service, seamlessly blending authentic Saudi hospitality and culture. Operating a modern fleet of 144 aircraft serving over 100 destinations, with plans for further expansion by 2032.