Saudia Unveils ‘Take Your Seat’ Brand Film and Immersive Fan Hub Ahead of the Jeddah E-Prix

Jeddah: January 20, 2026

Saudia, the national flag carrier of Saudi Arabia, has announced the launch of its new Take Your Seat brand film, a campaign celebrating the memorable experiences that connect fans to the Kingdom’s biggest sporting and entertainment moments.

The launch comes as Saudia continues to strengthen its role in bringing people together through global sporting partnerships, including the ABB FIA Formula E World Championship, Newcastle United, and Riyadh Seasons. Through these commitments, Saudia aims to ensure fans feel part of the moments that matter, from Jeddah, to Riyadh, to Newcastle, and all around the world. 

Alongside the film, Saudia will relaunch their new Take Your Seat Hub, a digital space designed to bring all of the airline’s partnerships closer to fans. The hub will offer opportunities to explore each partnership and take part in competitions where fans can win access to unforgettable moments and experiences across Formula E, Riyadh Season, and Newcastle United. With the Jeddah E-Prix approaching, Saudia’s campaign sets the tone for an exciting period of activity, inviting fans to join the celebrations and experience the energy of Saudi Arabia’s growing sporting and entertainment landscape.

Mr. Khaled Tash, Saudia Group Chief Marketing Officer, Saudia, said: “Take Your Seat is our invitation for fans to be part of the moments that define our partnerships. Whether it’s the thrill of electric racing, the passion of football, or the excitement of Riyadh Season, our goal is to bring people closer to the experiences they love and showcase the best of Saudi Arabia to the world.”

He added: “At Saudia, we believe in creating memories that stay with people long after the moment has passed. This campaign reflects our commitment to putting fans at the heart of everything we do - offering opportunities, access, and experiences that connect them with the Kingdom and with each other.”

Saudia invites fans to explore the new Take Your Seat Hub and join them at the Jeddah E-Prix as the Kingdom prepares for a landmark weekend of world-class electric racing. More information and competitions will be available on the hub in the coming days.