Saudia Expands Global Reach with NDC Integration on Travelport+

Strengthening retailing capabilities through an enhanced distribution agreement

Jeddah: October 16, 2025

Saudia, the national flag carrier of Saudi Arabia, announced the renewal of its long-term content distribution agreement with Travelport, a global technology company that powers travel bookings for hundreds of thousands of suppliers worldwide. The renewed partnership will now include Saudia’s NDC (New Distribution Capability) content on Travelport+, expanding access for travel agents across Travelport’s extensive global network.

NDC is a data transmission standard developed by the International Air Transport Association (IATA) that modernizes airline communication and enhances the distribution of airline content. It allows airlines to distribute their products in real time, enabling dynamic and personalized offers across all sales channels, addressing limitations in product differentiation and access to rich air content.

Through this agreement, Travelport-connected agencies will gain access to Saudia’s full portfolio of NDC fares, routes, and services within a unified, streamlined interface. The integration ensures agents can access Saudia’s most competitive offers and enhanced services, while benefiting from Travelport+’s fast, modern retailing capabilities.

Mr. Arved von zur Muehlen, Chief Commercial Officer at Saudia, said: "Expanding our partnership with Travelport through the addition of NDC content is an important milestone for Saudia. It reflects our commitment to delivering greater choice and efficiency to our trade partners while supporting our growth strategy. This collaboration also reinforces Saudia’s support for Saudi Vision 2030 goals by expanding our global reach, enhancing connectivity, and elevating the travel experience for our guests”.

Mr. Damian Hickey, GVP of Travelport & Global Head of Travel Partners said: "As a valued partner and one of the fastest-growing airlines in both the EMEA region and globally, Saudia’s continued collaboration with Travelport demonstrates the trust leading airlines place in our innovative technology and modern retailing platform. By making Saudia’s NDC content available through Travelport+, we are giving agents access to Saudia’s most competitive offers and enhanced services, all within a platform designed for speed and simplicity."

The agreement further strengthens Saudia’s global distribution capabilities, ensuring its growing fleet and expanding network of destinations are accessible to travel professionals worldwide. By making its NDC content available through Travelport+, Saudia continues to deliver innovative solutions and seamless experiences for its partners and guests.