Saudia Named the Official Airline Partner of the Roshn Saudi League
Elevating the Football Fan Experience and Supporting Sports Tourism
Jeddah: October 16, 2025
Saudia, the national flag carrier of Saudi Arabia, has signed a partnership agreement with the Saudi Pro League becoming the Roshn Saudi League’s Official Airline Partner. The agreement highlights Saudia’s commitment to supporting the Kingdom’s sports sector, growing its presence in local football, and continuing to bring the world to the Kingdom.
The partnership agreement was signed by Khaled Tash, Chief Marketing Officer of Saudia Group, and Omar Mugharbel, Chief Executive Officer of the Saudi Pro League.
As the “Wings of Vision 2030,” Saudia continues to support national objectives, with sports serving as a key driver of economic diversification and quality of life. The collaboration with the Saudi Pro League aims to connect football fans across the Kingdom and around the world to one of the fastest-growing leagues globally, through innovative initiatives and tailored services that elevate the fan journey.
As part of this effort, Saudia will introduce attractive travel packages to welcome international fans to Saudi Arabia, especially as the league draws global attention with world-class players making the Roshn Saudi League a top destination for football talent.
Mr. Khaled Tash stated: “Saudia is proud to support the Kingdom’s thriving sports sector through our sponsorship of the Roshn Saudi League, especially as the sector continues to benefit from the unwavering support of the Saudi leadership, positioning the Kingdom as a global hub for major sporting events. This partnership opens up new opportunities to bring fans closer to the game through seamless, memorable experiences. We’re honored that the national carrier is now part of Saudi football’s exciting journey of growth and global recognition."
Mr. Omar Mugharbel said: “We are proud to welcome Saudia as a sponsor of the Roshn Saudi League. This partnership reflects the League’s growing appeal and the strength of its platform in attracting leading national and international brands that share our vision for the future of Saudi football.”
Saudia’s strategy stands out for its holistic approach, focused on bringing the world to the Kingdom and connecting guests to a rich calendar of events spanning tourism, entertainment, and sports. It also prioritizes enhancing the guest journey from the moment travel planning begins, offering intelligent digital services powered by AI and delivering a seamless experience both on the ground and in the air.