Saudia and Saudi Research and Media Group Announce a Strategic Partnership
Enhancing the airline’s in-flight entertainment with "Asharq" network productions
Jeddah: February 11, 2025
Saudia, the Kingdom of Saudi Arabia's national flag carrier, has announced a strategic partnership with Saudi Research and Media Group (SRMG), the largest integrated media group in the Middle East and North Africa. This collaboration aims to offer a selection of the group's curated and premium content, including original productions, exclusive documentaries, and cultural and entertainment programs tailored for guests worldwide, to Saudia's BEYOND in-flight entertainment system.
The partnership reflects Saudia's dedication to showcasing local and Arabic content in line with its new era of elevating guest experience.
Guests will have access to a diverse range of high-quality Arabic content from the multi-award-winning Asharq News Network which includes Asharq News, Asharq Discovery – a partnership between SRMG and Warner Bros. Discovery, and Asharq Documentary.
The handpicked content is designed to engage and inform, and spans a diverse range of genres, including: 'Basma', 'Modon Al Shawar' al Khelfeya', 'Fann Al Amara', 'Diet Master', 'Food Tales,' 'Test Drive Riyadh,' 'Indian Dream', and 'Sam Altman'.
Khaled Tash, Chief Marketing Officer of Saudia Group, stated: "The Asharq network's content represents a significant enhancement to our in-flight entertainment system, which now offers over 5,000 hours of programming carefully curated for diverse guest demographics and available in more than 16 languages. Our primary goal is to champion local and Arabic content, enhancing guests’ overall in-flight experience."
Bassil Almouallimi, SRMG’s Chief Strategy and Commercial Officer, said: "Our partnership with Saudia reflects SRMG's commitment to delivering innovative and enriching content to audiences worldwide. With Saudi Arabia's air traffic reaching approximately 128 million passengers in 2024 - an increase of 15% year-on-year, this collaboration ensures that Saudia guests stay informed, engaged, and connected to the stories shaping our region and the world."
BEYOND, Saudia's innovative in-flight entertainment system, provides a rich interactive experience with multiple language options and subtitles, ensuring an engaging journey for guests worldwide.