Saudia Named the Official Airline Partner for Jeddah Season 2025

Bringing the world to the Kingdom through key national events

Jeddah, May 8, 2025:

Saudia, the national flag carrier of Saudi Arabia, has announced its sponsorship of the fifth edition of Jeddah Season 2025 as the Official Airline Partner. Commenced on April 30, the season spans seven months and aims to showcase the Kingdom's cultural and entertainment offerings, aligning with the objectives of Saudi Vision 2030.

The sponsorship agreement was signed by His Royal Highness Prince Saud bin Mishaal bin Abdulaziz, Deputy Governor of the Makkah Region and the Chairman of the National Calendar Committee of Jeddah Governorate, and Khaled Tash, Chief Marketing Officer of Saudia Group.

As part of its partnership, Saudia will have prominent presence in the City Walk zone, one of Jeddah Season's main attractions. Visitors can explore the Saudia Store, featuring exclusive merchandise, and enjoy special offers from the AlFursan loyalty program.

Khaled Tash, Chief Marketing Officer of Saudia Group, stated: “Sponsoring Jeddah Season 2025 is a strategic step aligned with our mission to contribute to Vision 2030 and bring the world to Saudi Arabia. With King Abdulaziz International Airport serving as our primary operational hub, Saudia is uniquely positioned to connect global travelers to this vibrant event. Through our participation, we aim to enrich the visitor experience and support the Kingdom's vision of becoming a premier destination for tourism and entertainment”.

Supporting events and occasions across the Kingdom is a key pillar of Saudia’s strategy, particularly those that attract visitors and tourists. This vision is driven by ambitious initiatives to elevate the travel experience, including a major fleet expansion to increase flight frequency, seat capacity, and international destinations. Saudia is also upgrading its guest cabins, introducing high-speed inflight Wi-Fi, and advancing digital transformation through cutting-edge AI technologies.