Saudia and Accor Partner to Offer Exclusive Rewards for AlFursan Loyalty Program Members

Demonstrating the airline’s commitment to elevating benefits for loyal guests

Dubai, Thursday, May 8, 2025

Saudia, the national flag carrier of Saudi Arabia, has signed a strategic partnership with ALL, Accor’s loyalty program and booking platform. Signed at the Arabian Travel Market 2025, this collaboration is set to offer AlFursan loyalty program members who are also members of ALL the opportunity to book at the best rates on ALL.com, accessing over 5,600 hotels across more than 45 brands while unlocking over 7,500 extraordinary experiences through the use of their points. With renowned brands such as Sofitel, Novotel, and Fairmont, ALL.com provides diverse accommodation options that cater to every guest’s needs.

Justin Hyams, GM Commercial AlFursan at Saudia, said: "We are delighted to welcome Accor as one of AlFursan’s esteemed partners. We believe that this partnership will enrich our program. At Saudia, we are committed to providing unparalleled benefits and services that exceed our guests’ expectations and elevate their travel experience."

Victoria Sertic, Senior Vice President, Brand, Marketing and Loyalty for the Middle East, Africa and Asia Pacific at Accor, stated: “Partnering with Saudia represents a significant milestone in our efforts to unlock new opportunities and create more meaningful value for members of ALL allowing them to maximize the value of their Reward points. This collaboration also deepens our presence in the Saudi market alongside a trusted national brand, driving membership engagement from this key market. It’s a strong foundation for future growth and shared campaigns, connecting two strong travel ecosystems to deliver more for our customers, and for our businesses.”

AlFursan members can benefit from a range of diverse offers, miles, and rewards including access to additional selected services through the program's global partnerships with banks, hotels, automotive companies, car rentals, telecommunications companies, retail, insurance, and more.